WICHITA FALLS MASTERPLAN
Wichita Falls, TX

The Wichita Falls master plan establishes a long-term vision for a vibrant, walkable district that strengthens connections between retail, dining, entertainment, and public gathering spaces. Organized around a central pedestrian framework, the plan emphasizes activated streets, thoughtful building placement, and integrated landscape to create an engaging public realm. Flexible development parcels allow the district to evolve over time while maintaining a cohesive architectural character. By balancing commercial vitality with inviting outdoor spaces, the master plan creates a destination that supports community life, encourages exploration, and enhances the overall identity of Wichita Falls.